Who We Are
Where It All Began - We are a dedicated team from Hopes Malaysia, a grassroots NGO that has been empowering rural communities in Sabah since 2016. BorneoCraft is one of our key initiatives — created to support creative artisans and local talents by connecting their handcrafted cultural creations to the global market. What began as community-based development has evolved into a meaningful digital platform that champions sustainable craftsmanship, preserves cultural heritage, and opens fair trade opportunities for rural makers through purpose-driven design and storytelling.
Vision
To build a thriving digital artisan hub rooted in creativity, sustainable trade, and cultural heritage — empowering communities, inspiring artistic expression, and preserving nature through conscious, globally connected craftsmanship.
Mission
We connect artisans with the world through a digital platform that fosters creativity, fair trade, and cultural heritage.
By expanding market access and supporting community collaboration, we aim to uplift livelihoods, preserve traditional craftsmanship, and promote ethical, eco-conscious practices. We also empower the next generation to carry forward cultural traditions through innovation, skill-building, and creative expression.
The People Behind BorneoCraft
Sam Lee
Founder - Leads the vision and direction of our NGO work.
June Wong
Co-Founder - Supports the journey, innovation, and keeps things moving.
Aaron Bosuang
Public Relations Executive - Connects the NGO with stakeholders and partners.
Cathleen Pan
Digital Marketing Executive - Handles everything digitally, from websites to social media.
Efandy Eldy Lim
Project Site Assistant - Coordinates NGO's daily groundwork to move project implementation.
Ezra Ginong
Project Site Assistant - Coordinates NGO's daily groundwork to move project implementation.
1. Built on Artisan Collaboration
We develop long-term partnerships with artisans, rural makers, and craft designers — working hand in hand to co-create meaningful, high-quality pieces. Every collaboration respects the artisan’s unique skills, cultural roots, and creative expression, forming the foundation of our socially-driven craft ecosystem
2. Enabling Ethical, Sustainable Livelihoods
Through our platform, artisans gain greater visibility and access to global markets — allowing their work to reach beyond borders. Each creation is ethically made using eco-friendly materials, offering artisans the opportunity to generate sustainable income while preserving traditional techniques and promoting conscious consumption.
3. Growing a Regenerative Creative Ecosystem
We believe in nurturing a healthy ecosystem where creativity, sustainability, and social impact coexist. By supporting emerging talents and experienced artisans alike, we help build a future of responsible craft — where every piece contributes to a more sustainable pathway for people, culture, and the planet.
1. Built on Artisan Collaboration
We develop long-term partnerships with artisans, rural makers, and craft designers — working hand in hand to co-create meaningful, high-quality pieces. Every collaboration respects the artisan’s unique skills, cultural roots, and creative expression, forming the foundation of our socially-driven craft ecosystem
2. Enabling Ethical, Sustainable Livelihoods
Through our platform, artisans gain greater visibility and access to global markets — allowing their work to reach beyond borders. Each creation is ethically made using eco-friendly materials, offering artisans the opportunity to generate sustainable income while preserving traditional techniques and promoting conscious consumption.
3. Growing a Regenerative Creative Ecosystem
We believe in nurturing a healthy ecosystem where creativity, sustainability, and social impact coexist. By supporting emerging talents and experienced artisans alike, we help build a future of responsible craft — where every piece contributes to a more sustainable pathway for people, culture, and the planet.
