About Borneocraft
BorneoCraft is our creative extension — a Sabah-based brand focused on handcrafted artisan products made from upcycled materials. Each piece is created with purpose, designed for everyday use, and shared worldwide to create real impact.
Our mission is to create meaningful job opportunities for rural women through practical, hands-on skills. We train participants to turn upcycled materials into market-ready artisan products, while building their confidence, craftsmanship, and understanding of what customers actually want. What they learn doesn’t stop at the workshop — it becomes real products, real experience, and real income opportunities, forming the foundation of BorneoCraft’s growing maker community.
Beyond products, BorneoCraft is our way of connecting community-driven making with the real world — bringing thoughtfully made, upcycled artisan products to people who care about using less, supporting makers, and choosing products with purpose.
Vision
To build BorneoCraft into a purpose-driven brand known for handcrafted artisan products made from upcycled denim, creating real income opportunities for rural communities and delivering meaningful impact from Borneo to the world.
Mission
To work hand in hand with rural women to turn upcycled materials into market-ready artisan products, while equipping them with practical skills, confidence, and real-world experience. Through training, fair opportunities, and thoughtful design, we aim to build a sustainable ecosystem where craft becomes income, waste is reduced, and communities can grow with dignity and independence.
The People Behind BorneoCraft
Sam Lee
Founder - Leads the vision and direction of our social enterprise work.
June Wong
Co-Founder - Supports the journey, innovation, and keeps things moving.
Aaron Bosuang
Public Relations Executive - Connects the social enterprise with stakeholders and partners.
Cathleen Pan
Digital Marketing Executive - Handles everything digitally, from websites to social media.
Mohd Asraf bin Ajmain
Product Designer – Turns ideas into designs that support our products and our mission.
Efandy Eldy Lim
Project Site Assistant - Coordinates social enterprise's daily groundwork to move project implementation.
Ezra Ginong
Project Site Assistant - Coordinates social enterprise's daily groundwork to move project implementation.
1. Our Current Key Rural Impact Highlights
Since 2016, we’ve been working to create sustainable impact across Sabah’s remote communities. Through the installation of over 200 km of gravity water systems in 30 villages, more than 20,000 residents now have access to clean, reliable water. This has also enabled over 900 farming families to grow more than 50,000 kg of vegetables, increasing income by up to 40% and cutting fresh food costs by at least 40%.
To improve safety and connectivity, we’ve also rebuilt and repaired over 10 rural suspension bridges, strengthening more than 7,500 meters of village pathways across Kota Belud, Sabah. These bridges have made daily travel safer, reduced schoolchildren’s travel time, and improved access to essential services.
Across these 10 years, our work has focused on practical, long-term solutions — from clean water and safer infrastructure to stronger farming practices — helping build healthier, more resilient rural communities in Sabah.
Learn more about our work at Hopes Malaysia.
2. What will be our next targeted impact in the BorneoCraft journey?
As BorneoCraft continues to share our upcycled denim artisan products with audiences around the world, all earnings are reinvested into strengthening the foundation behind these products through structured, batch-based BorneoCraft workshops.
These workshops work with rural women and families to turn practical skills into income-ready products. The focus is on simple, repeatable skills that can be produced from home, improved over time, and sold to the global market. Participants are also guided by experienced trainers, encouraging skill sharing, cross-learning, and market-driven design thinking.
More than just a livelihood pathway, this approach helps communities move from receiving support to creating value. It builds confidence, ownership, and long-term resilience — growing a BorneoCraft ecosystem where waste is reduced, skills become income, and opportunities are built to last.
1. Our Current Key Rural Impact Highlights
Since 2016, we’ve been working to create sustainable impact across Sabah’s remote communities. Through the installation of over 200 km of gravity water systems in 30 villages, more than 20,000 residents now have access to clean, reliable water. This has also enabled over 900 farming families to grow more than 50,000 kg of vegetables, increasing income by up to 40% and cutting fresh food costs by at least 40%.
To improve safety and connectivity, we’ve also rebuilt and repaired over 10 rural suspension bridges, strengthening more than 7,500 meters of village pathways across Kota Belud, Sabah. These bridges have made daily travel safer, reduced schoolchildren’s travel time, and improved access to essential services.
Across these 10 years, our work has focused on practical, long-term solutions — from clean water and safer infrastructure to stronger farming practices — helping build healthier, more resilient rural communities in Sabah.
Learn more about our work at Hopes Malaysia.
2. What will be our next targeted impact in the BorneoCraft journey?
As BorneoCraft continues to share our upcycled denim artisan products with audiences around the world, all earnings are reinvested into strengthening the foundation behind these products through structured, batch-based BorneoCraft workshops.
These workshops work with rural women and families to turn practical skills into income-ready products. The focus is on simple, repeatable skills that can be produced from home, improved over time, and sold to the global market. Participants are also guided by experienced trainers, encouraging skill sharing, cross-learning, and market-driven design thinking.
More than just a livelihood pathway, this approach helps communities move from receiving support to creating value. It builds confidence, ownership, and long-term resilience — growing a BorneoCraft ecosystem where waste is reduced, skills become income, and opportunities are built to last.
